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Which is the right investment for your financial goals? Entering the rental market can be very rewarding but it requires careful consideration, strategic planning and a clear understanding the unique dynamics of each sector. 7 surprising homeowner insights We all think we know our homes pretty well, but there are a number of interesting and unexpected facts about them that would astonish most people.The psychology of home buying: What really drives decisions?Buying a home is one of the most significant emotional investments a person will ever make. The key to successful transactions lies not just in the property itself, but in the ability to connect with the buyer’s deeper motivations and aspirations.