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When is the best time of year to sell a property in South Africa?

19 Jul 2024

The best time of the year to sell a property in South Africa depends on various factors, like the reason for selling and market conditions.

READ: Selling your home? There are up to 5 compliance certificates to be obtained

According to Dino Moulopoulos -Quay 1 Senior Broker, selling property is a personal decision, so the right time can be quite subjective based on individual reasons for selling.

In conclusion, the best time to sell can vary:

Winter: Less competition from other sellers can lead to more focused and serious buyers. This may suit sellers looking for serious buyers with less competition, which can help sellers hold their asking price more so than in summer when the market is more oversaturated with options for buyers to pick and choose from.

Summer: Increased buyer activity and potentially higher demand, but the market can become oversaturated with listings, making it harder for individual properties to stand out. It is ideal for reaching a broader audience, but be prepared for more competition in the market and potentially more negotiations on the asking price due to the many other options buyers may have in the summer season.

READ: Are you having trouble selling your house? Try this…

Here is a look back at the role of a real estate agent and what you need to know

According to the Seeff Property Group, (The role of a real estate agent : What you need to know) agents do not only sell or rent property on behalf of their clients, but also have their ear to the ground in terms of what current property values are, how much properties might sell for, and what is happening in the property market.

With so many newcomers to the market, often making lofty promises of high prices and quick sales, it is easy for sellers to get caught up in the hype. A property which simply sits on the market with no or low offers can be very frustrating for buyers.

The role of a good agent in getting your property sold as fast as possible, and for the best possible price cannot be overstated, says Samuel Seeff, chairman of Seeff. A bad agent could leave you with a lengthy and frustrating sale process.

Regardless of when you are selling, but especially in the current market, it is important to ensure you choose the right agent for your property and market. If you are not aware of who the best agents in your area are, ask around for recommendations from neighbours or friends.

Always meet the agents in person before appointing them:

This will give you a chance to ask questions and assess the agents. Check how long they have operated in the area. Each area is different and local expertise is a vital point of advantage for any seller.

Look for a successful sales track record:

Ask for a list of their recent sales in the area, how long it took to sell, and the prices achieved. A strong sales record is an important indicator of the likelihood of success and that the agent could find the right buyer for the property.

A strong brand and network is another advantage:

An established brand will have a strong online presence for maximum exposure of your property backed by the latest technology and marketing and sales methodologies. They will use best practice to market and sell your property.

Look for someone who will assist every step of the way:

Selling a property is a complex process with many legalities to be taken care of. A good agent will explain the process and guide the seller to ensure they have all the necessary documents and maintenance done for an efficient selling process.

Choosing the right agent to sell your home cannot be over-emphasised, especially if you are selling right now as you will not want to waste time, says Seeff. Choose the right agent and ensure you follow their advice.

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