These days having a robust online marketing strategy for your property should do the trick in getting it great exposure.
However, Joel Harris, Sales Manager of Jawitz Properties Bedfordview, says he strongly believes that some old-school marketing strategies still work extremely well to get your home over the sold hurdle, and despite being able to view a property online, there is nothing like being able to use all your senses to experience the feel of the home.
“We’ve recently noticed a significant increase in visitors to show houses, which is a positive sign for the industry. The other interesting factor is that the calibre of buyers seems to be more serious.” This makes it even more vital for sellers to consider having a show day so as to attract the right buyer at the right time.
Here are three simple reasons why having a show day makes sense:
1. It’s for free
It does take some effort on the seller’s part to get the home organised, clean and looking its best, and despite having to spend half a day out of the house doing something fun with the family, it is effortless and literally free. Furthermore, it can be more convenient to have one open day for buyers to view your home instead of multiple viewings throughout the week.
2. Show it off
It’s important to drive as much attention and traffic to your property as possible, and Harris says that show days are still one of the best tactics at a seller’s disposal, with more than 60% of sales being concluded as a direct result of show days. “Show days still remain the most popular way to sell a property, even in today’s market.”
As a seller, a show day also provides you with the opportunity to let your home shine.
“Remember, first impressions count. Some key tips to ensure a successful show day are to present a home that is clean, neat and tidy, smells lovely and is attractively furnished. This will help buyers envision living in your home and may entice them to make an offer,” adds Harris. “A well-maintained garden also goes a long way.”
3. Get the feel
Show days really give buyers an opportunity to explore a property in person. “For a true feel of all your home has to offer, there is nothing quite like a show day where buyers can walk through your home versus looking at pictures or taking a virtual tour online. Buyers who visit show days are also relaxed and in the right frame of mind,” says Harris.
“If you as a seller decide to have a show day, it will set you apart from neighbours who decide not to.” Harris says good agents will go the extra mile by ensuring that the ‘on show’ boards directing traffic to your property stand out, an online marketing campaign is conducted to maximise exposure and promote show days, and will invite close and exact match buyers to your show day - buyers they know are seriously looking to buy. All these efforts will better your chances of the right buyer walking straight through your door.
“When both sellers and agents pay the closest attention to presenting a property beautifully to the right audience, a show day can be extremely successful,” says Harris.
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