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Status-driven Gauteng property buyers Status-driven individuals are buying homes in upmarket suburbs such as Sandhurst, Hyde Park, Bryanston, Westcliff, Houghton, Morningside and Illovo.Where to buy in JhbDespite all the current doom and gloom, there is still plenty of action in the Johannesburg property market. The question is where?The psychology of home buying: What really drives decisions?Buying a home is one of the most significant emotional investments a person will ever make. The key to successful transactions lies not just in the property itself, but in the ability to connect with the buyer’s deeper motivations and aspirations.