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Deciding factor: How location affects property values Location is the single most influential factor in determining property value and buyers should carefully evaluate all the associated aspects to make the best possible investment.Is now the time to buy your dream holiday home?Holiday homes in prime destinations offer a unique opportunity to blend leisure with investment. They often appreciate due to their desirable locations and provide the potential for consistent rental returns during peak travel seasons.Positive outlook for SA’s housing marketThe outlook for South Africa’s housing market is looking increasingly optimistic with a number of positive indicators evident and early signs of sustainable growth in house prices and market activity already starting to emerge.