For sale is a thriving, private swimming facility designed for Learn-to-Swim (LTS) and novice school swimming. Situated in a prime location with no comparable facility in Heidelberg, this business provides an unparalleled opportunity to own and operate the town’s premier swim school. With a well-established reputation, loyal clientele, and significant room for growth, this facility offers an attractive, turn-key business model in a growing community.
Facility Details:
- 25m Indoor Pool: Four lanes, 2m wide each, inside a 420 sqm building, heated by three efficient heat pumps with optional solar heating.
- Teaching Pool: A 9x2.5m teaching pool complements the larger pool, enhancing the facility’s versatility.
- Office and Support Areas: 75 sqm office, storage space, and underground utilities room with four pool pumps and filters.
- Spacious Garage and Living...
For sale is a thriving, private swimming facility designed for Learn-to-Swim (LTS) and novice school swimming. Situated in a prime location with no comparable facility in Heidelberg, this business provides an unparalleled opportunity to own and operate the town’s premier swim school. With a well-established reputation, loyal clientele, and significant room for growth, this facility offers an attractive, turn-key business model in a growing community.
Facility Details:
- 25m Indoor Pool: Four lanes, 2m wide each, inside a 420 sqm building, heated by three efficient heat pumps with optional solar heating.
- Teaching Pool: A 9x2.5m teaching pool complements the larger pool, enhancing the facility’s versatility.
- Office and Support Areas: 75 sqm office, storage space, and underground utilities room with four pool pumps and filters.
- Spacious Garage and Living Quarters: 130 sqm ground floor with a double garage and storage, plus a 140 sqm first-floor living area and general-purpose space.
- Zoning Res2
Unique Selling Points:
- Monopoly on Indoor Swimming: Only indoor heated swimming facility in town; other local options are small, outdoor home pools or a 25-yard school pool that isn’t heated.
- Established Business Model: The swim school currently operates 9 months a year, specializing in LTS and stroke development for younger swimmers. Despite limited operating hours, there is substantial income and untapped potential for expansion.
- Competitive Rates with Growth Potential: The current rate is R700 per swimmer per month (below market rates), with flexible scheduling for up to 150 swimmers.
- Minimal Operating Expenses: Major expenses include municipal rates, utilities, and pool maintenance. With no staff salaries, expenses remain low, maximizing profitability for owner-operators.
- Lifestyle-Friendly Location: Located in Heidelberg, 20-30 minutes from Johannesburg and the East Rand, offering a slower pace of life with lower living costs.
Growth Potential:
- Expand LTS Programs: Opportunity to add LTS sessions on Fridays and Saturdays, as well as afternoon slots, by refocusing away from competitive training.
- Untapped Nursery School Market: Potential for transporting nursery school children for lessons, expanding the client base.
- Marketing and Promotion: Business has grown organically, with no marketing efforts to date—open days, advertising, or partnerships could quickly increase enrollment.
The current owners are committed to a smooth transition and have built a solid foundation for a new owner to bring fresh ideas, new energy, and expand offerings. Don’t miss this chance to own a well-regarded, essential community business with strong growth potential and a passionate client base eager for continuity.
Asking Price: R2.5 million
For more information, please contact us today!
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