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Deciding factor: How location affects property values Location is the single most influential factor in determining property value and buyers should carefully evaluate all the associated aspects to make the best possible investment.Avoid these mistakes when selling your propertyWhen selling property, you are essentially dealing with two competing interests, that of the seller who wants to get the highest possible price, and the buyer who wants to pay the lowest possible price. Important red flags in property deals to look out forWhether you are buying, selling, or renting, you need to be vigilant and look out for “red flags” which could undermine the property transaction, or worse, scam you out of money.