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Annalie Kroukamp

About Annalie Kroukamp

Many years of experience in the corporate world, first as an Account Executive at a large advertising firm and thereafter as Marketing and Communications Manager in an affiliated arm of Nature Conservation stood me in good stead when I decided to start up the company in 2000.

All the experienced gained in strategic planning and direct marketing came in very handy when writing up the business plan for View-a-Home.co.za to ensure that, although a small company by most standards, we made an impact straight away and remain a company of note even after 17 years.

We work exclusively by referral and have a valuable database of clients whom we communicate with on a regular basis, ensuring that they are kept up to date on movements in the property industry. Currently about 90% of our business is generated as a direct result of our referral business.

We have built up...