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Strengths and strategy: How SA women can make smart property investment decisions

07 Aug 2023

South Africa’s legal system and customary laws have historically been an impediment to land and property ownership for women. Today, in a democratic South Africa, the legal landscape has changed, and the biggest obstacle women face in getting onto the property ladder is the gender pay disparity.

SEE | Property24 101 - Buyer and Seller specific advice 

“Earning less than their male counterparts, combined with time off for motherhood,  and women naturally becoming the primary caregiver to their children means that their future earning capacity is often further reduced has resulted in women having to be twice as savvy as men when it comes to investing in property,” says Andrea Tucker, Director of MortgageMe.

But investing, they are. In their numbers. Reports indicate that single women in the 31–35-year-old age bracket represent a large percentage of the total home buyers in the South African market, outnumbering even couples buying properties jointly. 

“The age range suggests that women are possibly delaying having children, in favour of building their careers and investing extra cash through less risky saving mechanisms,” says Tucker. “Buying property is seen as a safe and secure investment and is more tangible and easily accessible than complex money markets, stocks and shares,” she adds.

Women should play to their strengths

Whilst women are outstripping men in the homeownership stakes, they continue to show more caution when it comes to spending money and creating wealth, taking a longer-term approach to their house purchases.

“This is further evidence that women are increasingly aware of their limited earning capacity. With higher salaries, men have more disposable income after the initial outlay of buying a property. They can afford to fix it up and renovate with a view to ‘flipping’ the purchase for a quick sale with a good profit. Women don’t always have that ability and so need to learn to play to their strengths,” says Tucker.

If you have no DIY skills or lack the confidence to deal with male builders and contractors, women must use the skills they have to optimise the value of their property investment.  

READ: 4 beginner-friendly DIY home improvement ideas

Being admin orientated, a strong communicator, and a good negotiator all add up to the attributes of an excellent landlord. If you can navigate the rental/tenant market with confidence, buying to rent is definitely an option worth looking at for women and can create a solid income stream to supplement a salary.

“Once a woman has made her first house purchase, she can use this to leverage further acquisitions and slowly build a property portfolio. In so doing, she is securing her future and building wealth for herself and future generations,” says Tucker. “Financial independence in a historically patriarchal society is a critical factor for women’s success in life,” she adds.

Read: First-time homebuyers' fears - how to overcome them

Take a bold approach to financial freedom

During this Women’s Month, be bold and take the first step towards financial freedom. Do your sums, create an income and expenditure spreadsheet and allocate an amount towards savings each month for a deposit on a house or apartment. If you already have some money set aside, calculate how much you can afford to spend on a property. Shop around – for both the home and the best terms and interest rates on a mortgage that you can get.

“You create your own financial success. Investing in property – or properties – can accelerate that success and propel you into a financially secure future, faster,” says Tucker.

Pam Naidu, Director of Sales and Marketing at Devmco Realty, shared some key learnings, in an article published on 11 May 2023, which every first-time buyer should know when deciding to purchase their dream home.

1. Location, location, location! Also known as the Three L’s:

There are three micro locations that define the actual location of a property on a macro level. If the property you want to purchase is in an estate for example, you may want to find out what area of the estate it sits in and what that actual area provides, such as a good sea views, etc.

2. Financial stability is important:

Get your credit card payments and debts in order.

3. Budget:

Establish a realistic budget to determine your affordability. Create a budget and try to stick to it so that you can enjoy the process and not put yourself under too much pressure.

4. Find a trustworthy real estate agent:

This is the person that will assist in picking out your potential home and exploring your new neighborhood and is also responsible for scheduling tours and negotiating important contracts on your behalf. Ensure that this is someone you trust, to have your best interests at heart.

5. Get approved:

Get a pre-approval letter before you start shopping! This will help you have realistic expectations on what you can afford.

6. Be mindful of transfer and closing costs:

First time buyers usually tend not to factor these costs in, and it comes as a huge surprise at the end. Doing your homework is a very vital part of house hunting.

Becoming a first-time homeowner can be an overwhelming experience and requires careful consideration of several factors. With the expert advice from Devmco Realty, first-time home buyers can make an informed decision and successfully unlock the door to their dream home. 

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