The exceptional interest in the newly launched Steyn City Lifestyle Resort has seen 50% of the first freehold stands released in Phase I and 90% of the 93 apartments released in the new Show Village sold this weekend.
The market has spoken and has more than endorsed the unique offering of pedestrian style living, which is underpinned by a "lifestyle like no other' that many people thought was out of their reach until now".Sales and Marketing Director, Seamus Moore, says this equates to R700 million in land and build sales over the opening week alone, revealing just how strong market appetite is for this ‘first of its kind’ property development, where pedestrianised living is at the fore of their design.
He says the public can access the already built product and view the infrastructure investment upfront.
Steyn City Properties’ CEO, Giuseppe Plumari, says they had anticipated that there would be large interest in their offering, based on the pent up demand generated during their pre-launch phase of development, but they had not anticipated the response they received over the weekend. He says the market has spoken and has more than endorsed their unique offering of pedestrian style living, which is underpinned by a "lifestyle like no other that many people thought was out of their reach until now".
Despite the almost overwhelming initial response, Plumari says Steyn City will continue to exceed potential homeowners’ expectations by quickly responding to the current amount of attention. He says they’ll continue to provide a world-class offering and no prospective buyer’s interest will go unanswered.
To achieve this, the Steyn City Properties Management team is currently analysing the data from the sales achieved during the opening weekend; the outcome of which will determine how best to structure future phases of development to meet and tailor market specific demands. This will see the announcement of new off-plan offerings in the next few weeks to potential buyers and investors.
As part of this well-managed approach, a fully operational general enquiry line is now up and running as is the new look website, which will allow interested buyers to book a personalised, interactive tour of the lifestyle resort and allow them to experience the unique lifestyle by stepping out.
Moore says this sales strategy is best suited to a development of this kind, especially since most of the prospective buyers in the resort have already expressed interest in the lifestyle that Steyn City presents, as opposed to just the residences for sale.
“This type of experiential tour provides the right type of exposure and a full appreciation of the lifestyle on offer - you can’t express it from a vehicle and driving around, you need to get out in a golf cart and traverse the 15km boulevard, visit the many leisure hotspots and examine why we are giving you 100 and more reasons to live at Steyn City - after all, seeing truly is believing in this unique way of life.”
Read more in the recent article about Steyn City's apartments & homes.
For more information, call 010 597 1000 or visit the website.
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