Selling a home is often one of the most emotionally charged decisions a person will make. For many homeowners, the property holds memories and sentimental value, making it difficult to stay objective during the sale process. To achieve the best possible outcome, it’s important to approach the sale of your home with a clear mind and an impartial perspective.
However, remaining objective is not easy. That’s why it is useful to have a neutral third party on board to assist. Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, explains that having a real estate professional on your side can offer invaluable guidance. “An experienced real estate agent will provide an unbiased assessment of your home’s value and help you navigate the negotiation process. They’ll also take on the heavy lifting, such as marketing and showings, so you don’t have to deal with the emotional toll.”
Apart from this, there are a few other tricks to help sellers distance themselves from the property. RE/MAX of Southern Africa shares tips on how to remain objective when selling your property…
Focus on the market, not the memories
Your home may hold cherished memories, but potential buyers are not buying those. Focus on the current real estate market, pricing trends, and what buyers are looking for. Let the market guide you, not your emotions.
Distance yourself by depersonalising the space
To help potential buyers see the home as their future residence, remove personal items such as family photos or unique décor. A neutral environment allows buyers to envision themselves living in the space, which can lead to a quicker sale. As a bonus, removing some of your personal items should also help you begin the process of detaching yourself from the home.
Be open to negotiations
While some offers may feel like personal attacks, remember that buyers are trying to get the best deal possible. Keep an open mind and focus on the financial and practical aspects rather than taking offers personally.
Look forward to the next chapter
At the end of the day, selling your home is a step towards achieving your next life goal, whether that’s upgrading, downsizing, or relocating. By focusing on your future and the opportunities ahead, you can maintain a level head throughout the process.
“Selling a home doesn’t have to be an emotional rollercoaster. By staying objective and working with trusted professionals, homeowners can secure a successful sale and move forward to the next chapter in their lives,” says Goslett.
READ: Are you having trouble selling your house? Try this…
Here is a look back at the role of a real estate agent and what you need to know
According to the Seeff Property Group, (The role of a real estate agent : What you need to know) agents do not only sell or rent property on behalf of their clients, but also have their ear to the ground in terms of what current property values are, how much properties might sell for, and what is happening in the property market.
With so many newcomers to the market, often making lofty promises of high prices and quick sales, it is easy for sellers to get caught up in the hype. A property which simply sits on the market with no or low offers can be very frustrating for buyers.
The role of a good agent in getting your property sold as fast as possible, and for the best possible price cannot be overstated, says Samuel Seeff, chairman of Seeff. A bad agent could leave you with a lengthy and frustrating sale process.
Regardless of when you are selling, but especially in the current market, it is important to ensure you choose the right agent for your property and market. If you are not aware of who the best agents in your area are, ask around for recommendations from neighbours or friends.
Always meet the agents in person before appointing them:
This will give you a chance to ask questions and assess the agents. Check how long they have operated in the area. Each area is different and local expertise is a vital point of advantage for any seller.
Look for a successful sales track record:
Ask for a list of their recent sales in the area, how long it took to sell, and the prices achieved. A strong sales record is an important indicator of the likelihood of success and that the agent could find the right buyer for the property.
A strong brand and network is another advantage:
An established brand will have a strong online presence for maximum exposure of your property backed by the latest technology and marketing and sales methodologies. They will use best practice to market and sell your property.
Look for someone who will assist every step of the way:
Selling a property is a complex process with many legalities to be taken care of. A good agent will explain the process and guide the seller to ensure they have all the necessary documents and maintenance done for an efficient selling process.
Choosing the right agent to sell your home cannot be over-emphasised, especially if you are selling right now as you will not want to waste time, says Seeff. Choose the right agent and ensure you follow their advice.
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