New research from money.co.uk on shopping habits found that 1 in 4 people (26%) stated following small businesses on social media inspired them to shop more locally. With this in mind, experts at money.co.uk wanted to find out which small businesses are performing the best on TikTok.
READ: Moving your small business to your home? Here's what you need to know
Using the hashtag #smallbusiness, they analysed the number of views on the top-performing videos to reveal which sectors are gaining the most attention on the platform.
The top-performing small business sectors:
|
Ranking |
Sector |
Views |
Videos |
|
1 |
Fashion |
212,300,000 |
22 |
|
2 |
119,700,000 |
14 |
|
|
3 |
Arts & Crafts |
94,230,300 |
15 |
|
4 |
Home |
87,000,000 |
12 |
|
5 |
Food |
78,300,000 |
7 |
|
6 |
Toys |
47,100,000 |
5 |
Analysis of results:
- Fashion businesses are the best performing with over 212 million TikTok views. Creators from textile businesses, embroiderers and transfers companies are currently dominating TikTok.
- Looking for an alternative to high-street cosmetics? Beauty businesses selling nails, soaps, bath bombs and body butter occur most frequently in our list, with almost 120 million combined views
The top ten small businesses on TikTok:
|
Rank |
TikTok account |
Product |
View count |
|
1 |
Nail Growth Oil |
17,700,000 |
|
|
2 |
Can Chiller |
17,600,000 |
|
|
3 |
Custom Drawings |
13,200,000 |
|
|
4 |
Shoe Restoration |
28,300,000 |
|
|
5 |
Bath Bomb |
12,100,000 |
|
|
6 |
Vegan Cake Decorator |
10,100,000 |
|
|
7 |
Bag to Tray |
18,800,000 |
|
|
8 |
Clothing Transfers |
14,800,000 |
|
|
9 |
Cake Designer |
11,900,000 |
|
|
10 |
Paper Making |
16,000,000 |
Results:
- At the top of the results is @rxthism’s Nail Growth Oil video with over 17.7 million views
- Frost Buddy’s ‘how-to’ video is in second with over 17.6 million views
- TrippyDraw’s video is in third place with over 13.2 million views
Salman Haqqi, a spokesperson from money.co.uk, offered guidance for those thinking about setting up their own business in 2022:
“COVID-19 has had a devastating impact on businesses in the past two years, so it’s encouraging to see a variety of small, independent businesses gaining attention on social media."
READ: 8 budget-friendly home office ideas that will inspire you
Thinking about setting up a business, Haqqi suggests the following advice:
Manage your expectations
Although you likely hear about businesses having ‘overnight success’, this unfortunately isn’t always the case, success can take time.
It’s important to put together a thorough business plan and work out the associated costs with everything from marketing to paying any people you employ.
Some businesses take longer than expected to get off the ground, so having a plan in place can help you pre-empt any roadblocks.
Passion can translate success
Many businesses are built around the people who created them, and this is often a combination of expertise, marketing and passion.
When promoting a brand or product, consumers can often tell if someone doesn’t have the heart for what they’re selling. Showing you love what you do and you’re an expert at the products you create is a great way to engage your audience.
Engage with your community
Customers love authenticity and the best way to do this is to engage with your customers.
Social media is a fast and effective way to communicate with your potential customers as you can reply to their comments and ask them what they want to see.
You’ll be able to foster a relationship with your customers and create tailored content for your audience that will only help you with your TikTok success too.
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