Pam Golding Properties’ new campaign “I am Pam”, developed by agency 140 BBDO, has been honoured at the highest property industry level, the International Property Awards.
The campaign scooped a 5-star award in the Best Marketing category, and went on to win the category for the Africa region.The campaign scooped a 5-star award in the Best Marketing category, and went on to win the category for the Africa region.
“We are thrilled with the affirmation and can’t wait to see how the campaign performs against the other regional IPA winners, says Anthony Stroebel, Pam Golding Properties Marketing Director.
“We’ve had wonderful feedback on the campaign locally, and this international recognition is the cherry on top. It’s great to have Pam herself and so many of our agents included in the campaign, as this recognition stretches company-wide.”
The awards ceremony, held Thursday, 29 September in Dubai, was open to entries from all around the world, and celebrates the highest levels of achievement by companies operating in property and real estate.
Executive Creative Director at 140 BBDO, Alexis Beckett, says the campaign could only be carried by a unique brand - one that held a set of values that are beyond reproach.
“More importantly, the campaign needed total and complete buy-in from the people who represent it,” says Beckett.
“We decided to steer away from analogies and category norms, and use the people who are the face of the business. They’ve been entrusted to sell homes, so why not the Pam Golding brand?”
Watch the ‘I am Pam’ advert here
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