Northcliff is located to the west of Johannesburg and there are approximately 19 800 homes in the area, with 60 percent freehold and 40 percent sectional title.
These cover suburbs such as Northcliff, Quellerina, Fairland, Berario, Blackheath, Fontainebleau, Florida Glen, Bergbron, Greymont, Cresta, Darrenwood, Windsor, Valeriedene, Robin Hills, Robindale, Montgomery Park and Roosevelt Park.
Together this makes it one of the biggest franchises in the Rawson Property Group and the nine agents serving the territory are currently achieving no less than 12 to 15 sales, on average per month, says franchisee Jan Oberholzer.
He says the ongoing demand is driven by the fact that these suburbs are approximately 10 kilometres from the Johannesburg central business district and are situated inside the ‘ring’ road - they have easy and swift access to the Sandton business centre to which the South African commercial world is increasingly gravitating.
Also drawing people to the area are the excellent schools and the close proximity to good regional centres and popular golf courses such as Randpark, Windsor and Bryanston, he says.
House prices throughout most of the area vary from R600 000 to R16 million, with prices as low as R450 000 for a three bedroom townhouse in Windsor. However, as elsewhere in the more affluent suburbs of Johannesburg, the strongest demand for homes is around the R2.5 million mark. Any home in this price bracket that comes onto the market tends to sell within 45 days or less.
Oberholzer says an analysis of his franchise’s sales reveals that prices are rising year-on-year by 5.2 percent and in view of the continued demand, he does not foresee this dropping off at all this year, even if interest rates rise by as much as 1.5 percent.
Rentals in the area are rising faster than sales. Oberholzer estimates that the increases are in the region of 10 to 12 percent per annum. Again, he foresees demand continuing to be strong because so many South Africans have impaired credit records that prevent them from qualifying for a bond.
“Ever since I arrived here, we have been putting out the message that there can be no better place to buy a home in Johannesburg than in our popular, centrally situated suburbs. The value for money remains good, the prices are reasonably affordable and the appreciation rate is now increasingly satisfactory.”