Attacq Limited (Attacq), the JSE-listed property company developing and managing Waterfall in Midrand, has celebrated the two-year milestone of its flagship development, Mall of Africa. Mall of Africa is Waterfall’s largest investment to date and has already achieved great success in the early stages of its existence.
The centre’s extensive offering and varied tenant register has continued to attract consumers across the country, achieving a year-on-year turnover growth of 11% for the month of December 2017, solidifying the Mall of Africa as a chosen location for friends and family to spend quality leisure time together.
The notable opening of the PwC tower has also resulted in an impressive foot count upsurge since January 2018, further demonstrating the mall’s ability to attract and retain consumers across multiple demographics. The Mall of Africa’s performance, despite a weaker South African economy that has seen competitors’ retail assets take severe knocks, has ensured that it has been able to secure impressive new brand name tenants.
In the last six months of operation, the Centre has accommodated wide-ranging international and local powerhouse retailers, restaurant groups and speciality stores. A total of sixteen new stores have come to call Mall of Africa home, which include prestigious brands such as Michael Kors, Emporio Armani, Tommy Hilfiger and Levinson’s; trendy fashion and footwear stores Refinery, The Fix, Superdry, Hurley and Ramsey; and speciality stores like Bargain Books, Toys R Us, Babies R Us and Maverick & Jane are just a few of the new tenants housed at this exceptional establishment.
The centre’s extensive offering and varied tenant register has continued to attract consumers across the country, achieving a year-on-year turnover growth of 11% for the month of December 2017.“Essentially, we want Mall of Africa to become the home of African luxury,” says Johann Fourie, General Manager at Mall of Africa. “We are inviting various world-class brands to South Africa. We aim to build mutually beneficial relationships that will positively impact the state of our economy and believe that we are well on our way to achieving that - one step at a time.”
Collaboration is key to business success. Partnering with African Fashion International ensured Mall of Africa become the official hosts of the Mercedes Benz Fashion Week Johannesburg event, which is widely considered to be one of the most important events of the South African Luxury Fashion Calendar. Mall of Africa is also currently home to the Julie Miller Investment Art Institute’s Africa’s Art Collective, which is the largest of its kind in the country and includes over 200 art pieces on display in the Centre.
Furthermore, Mall of Africa’s association with the National Antiques and Decorative Arts Faire (NAADA) has heralded a resurgence in the antiques market. The ‘Faire’ is staged to showcase the best of South Africa’s Classic art and décor and provides attendees with an invaluable and memorable art experience.
“Mall of Africa is dedicated to providing a holistic retail experience that supports tenant ambitions and increases turnover,” says Jackie van Niekerk, COO of Attacq. “We plan to continue setting and exceeding global retail best practice, whilst taking into consideration local context. Mall of Africa is more than a shopping venue, it is an entertainment and lifestyle experience.”
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