Sandton’s CBD has been dubbed ‘Africa’s richest square mile’ and has been likened to international skyscraper cities such as Manhattan. Just down the road from Sandton lies the upmarket suburb of Morningside, a quiet area that has been left relatively unruffled by the surge of Sandton-central’s sudden growth.
“Morningside is in high demand, attracting the likes of many high-profile buyers,” says Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett. “It is not difficult to understand why this suburb made it onto the top five most searched suburbs in the RE/MAX National Housing Report for Q3 2019.”
Durban North catapulted to the top of the list, Moreleta Park in Pretoria came in second, followed closely by Morningside in Sandton, then Bryanston and lastly Randpark Ridge, says Goslett.
According to Oxana Wizman of RE/MAX Masters, many big business moguls are being lured into the glamour of Sandton adjacent to the prestigious Morningside suburb. “With approximately 1.3 million cars commuting to work in the Sandton CBD daily, I believe that more and more moguls and families as well as single dwellers will seek to be close to work, and this will boost the values in Morningside,” she explains.
Enticed by the excitement of being able to build new iconic skyscrapers in the heart of Sandton’s prestigious CBD, Wizman says many corporates are leaving Johannesburg’s inner city for Sandton Central despite the inner city’s successful rejuvenation projects.
To avoid the same urban decay of Johannesburg’s inner city, the Sandton Central Management District (SCMD) has been set up and will be funded by the commercial property owners in Sandton Central, says Wizman.
“The SCMD has five armed-response vehicles, as well as bicycle patrols all out on the streets to ensure the public’s safety, and a 27-person cleaning and maintenance crew. “This means owning a house, apartment or townhouse in or near to Sandton Central will prove to be a sustainable investment into the future.”
Purchasing property in the nearby suburb of Morningside has become an extremely popular option, offering equally good investment returns.
Morningside is in high demand due to its centrality to every amenity, from schooling to shopping as well as commuting by Gautrain, she says. “The affluent suburb is a tapestry of modern mansions, rambling post-war homes and ultra-modern townhouse complexes in popular security estates.
“Its leafy, quiet streets are particularly favoured by those working in Johannesburg’s financial district that lies in the bustling commercial capital of Sandton. Morningside also has other high-profile residents, including ministers of parliament and many other dignitaries and celebrities who have been drawn to its suburban beauty.”
The area has a wide cross-section of properties across all price ranges, from cosy apartments at around R1 million to luxury mansions where the ceiling price for the area rises above the R20 million mark.
It has also attracted the buy-to-let market where investors can realise healthy returns owing to the popularity of the area.
Considering that the South African property market still largely favours buyers, Goslett encourages investors to purchase within this growing market while conditions are still largely in their favour.