The Freeworld Design Centre is hosting its latest exhibition.
Mak1one's pod illustrates graffiti as a powerful medium, showing how it can be used in positive or inspirational ways across different spaces – from the streets through to galleries.
The Street Style exhibition opened on 26 June and will be running until 10 August 2012.
The display was inspired by Ed Suter’s new book Sharp Sharp and was launched at the same time as the exhibition.
It features design pods by well-known local creativesEd Suter and Quivertree, Asanda Sizani and the Freeworld design team, Jade de Waal and Mak1one.
Being completely inspired by the book and its concept they decided to extend the street style theme into their pod installation, Street Style, explains Kerstin Eser, décor consultant at the Design Centre.
Eser says being situated along the Fanwalk, it seemed only natural to take inspiration from a book about inner-city street culture and interpret it into an interior setting.
They also take pride in celebrating and showcasing the incredibly vibrant local talent that South Africa has to offer, she says.
Published by Quivertree, Sharp Sharp is a full colour exploration of the South African street through Suter’s camera lens.
Sizana's pod is inspired by an urban, modern woman who loves fashion, supports South African brands and makes a statement wherever she goes.
The coffee table book takes the attention off the characteristic South African landscapes and safaris and shows the beauty of the city streets.
It is a unique journey through the vibrant, colourful and often-humorous streets of South Africa, celebrating bold fashion choices, vibrant prints and fabrics, distinctive street graphics and towering street art.
The Street Style exhibition is showcasing Suter, along with three local creatives who have put together individual design pods, each giving their interpretation of South African street style.
The exhibition features the following creatives:
Ed Suter
He has worked as an on-set photographer for the BBC and Channel 4 in the UK.
He runs Ed Suter Design that uses his photographs on a range of homeware products that are sold internationally.
Working with Libby Doyle of Quivertree Publications, their pod is designed to bring the distinctiveness of the South African street as celebrated in Sharp Sharp.
It is a testimony to the individual contributions, to our country’s streets, whether it is through the skill of sign writers, street artists or individuals with bold fashion choices.
De Waal is a food stylist and was chosen as one of the top ten contestants in the first season of MasterChef SA. Her pod will play on transport of food in cities.
Mak1one
Mak1one has been involved in graffiti art for over twenty years.
He has worked extensively as a mural artist in South Africa and abroad.
He has collaborated on mural projects in Greece, Germany, Belgium and the US and has presented two solo exhibitions in Cape Town and Johannesburg.
His pod will illustrate graffiti as a powerful medium, showing how it can be used in positive or inspirational ways across different spaces – from the streets through to galleries.
Asanda Sizani
Sizani is the fashion editor of ELLE South Africa.
Previously the fashion editor of Drum, she was also a judge for the 2011 Miss South Africa pageant.
Her pod is inspired by an urban, modern woman who loves fashion, supports South African brands and makes a statement wherever she goes.
Time has been taken to think about who she is, where she resides and what’s important to her.
The elements of the pod, though minimal, will capture the essence of who this woman is.
Jade de Waal
De Waal is a 21 year old year music student with a passion for feeding people.
She is a food stylist and was chosen as one of thetop ten contestants in the first season of MasterChef SA.
Her pod will play on transport of food in cities.
Jade sees street food as interwoven with an electric street culture - constantly on the go, mobile and adapting.
Street food is usually served in a busy street with millions of scenes happening simultaneously and this will be demonstrated through a variety of media.
The showroom is open on weekdays from 9 am until 5 pm.
The exhibition is open to the public at no cost.
For more information, email Kerstin or visit www.freeworlddesigncentre.com
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