The 180-room hotel forms part of a mega R750m development which also includes 91 luxury apartments, offices, conference and meeting facilities, a state-of-the-art Life Day Spa, restaurants and an internal street linking the apartment and hotel towers.
Greg Deans, a director of the Rabie Property Group responsible for the development, said they had gone with the African Pride Collection due to the group's exhibited skills in leading hotels such as Melrose Arch.
"They also understand new urban environments and their requirements. Their style of hotel reflects the very essence of Century City – hip, modern, trendy and aimed primarily at the high-end business traveler with everything tailored to meet their needs," said Deans.
He said the hotel offers extensive conference facilities, which would establish it as a fully fledged convention centre.
"Facilities are tailored to the needs of both small and larger functions, with nine exquisitely furnished, fully air-conditioned private boardrooms able to accommodate between 12 and 20 people and a large conference centre, which can be customised, capable of hosting up to 300 delegates."
Deans said Century City is the new business hub of Cape Town and it was primarily for this reason African Pride had chosen to locate its new iconic hotel in this rapidly growing precinct.
"Century City is ideally located in the centre of the Cape Town metropole with easy drive access to the Cape Town International Airport, the CBD and the northern and southern suburbs - and is a prime example of vertical integration of business, leisure and lifestyle."
The mega Crystal Towers development also includes an apartment tower, the foyer of which like the hotel, is accessed off the internal street.
The 91 luxury apartments range from studios aimed primarily at corporate and business travellers to larger apartments aimed at owner occupiers. Apartments are priced from R1,5m to over R10m for the luxury duplex penthouses.
Twenty-two of the apartments are already spoken for. Construction of the apartments is due for completion in March 2010 ahead of the public launch.
Investors, he said, had the option of putting their fully furnished and air-conditioned apartment into the Crystal Towers Rental Pool, where short-term lets have a history of generating returns of over 10% per annum.
For more information contact Allen on 082 451 9988.
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